Privacy Policy

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we may collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.

Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Browsing Information".

We collect Browsing Information using the following technologies:

• Cookies – data files placed on your device
• Log files – track actions on the Site (IP address, browser type, ISP, etc.)
• Web beacons, tags, and pixels – record browsing activity

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Purchase Information".

When we talk about "Your Personal Information" in this Privacy Policy, we are talking both about Browsing Information and Purchase Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Purchase Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Purchase Information to:

• Communicate with you
• Screen our orders for potential risk or fraud
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services

We use the Browsing Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site.

SMS COMMUNICATIONS (A2P 10DLC)

Types of messages you may receive:

• Order confirmations and shipping updates (transactional)
• Delivery status notifications
• Customer service responses
• Promotional offers and marketing messages (only if you have separately opted in for marketing communications)

Message frequency: Message frequency varies. You may receive up to 5 messages per month, excluding transactional messages related to your orders.

Message and data rates may apply. Please consult your mobile carrier for pricing plans.

To opt out (STOP): You can cancel SMS communications at any time by replying STOP to any message you receive from us. You will receive a one-time confirmation message confirming your opt-out, and no further messages will be sent to your phone number.

For help (HELP): If you need assistance, reply HELP to any message, or contact us directly using the contact information provided below.

Carrier liability: Mobile carriers are not liable for delayed or undelivered messages.

Consent withdrawal: Withdrawing your SMS consent does not affect our right to send you transactional messages related to purchases you have made. To completely stop all communications, you must also unsubscribe from email or other channels separately if applicable.

Your phone number will not be shared with any third parties for their own marketing purposes without your explicit consent.

SHARING YOUR PERSONAL INFORMATION

We may share Your Personal Information with third parties to help us use Your Personal Information, as described above. For example, we may use Google Analytics to help us understand how our customers use the Site. We may also share your phone number with our SMS service provider solely for the purpose of delivering messages you have consented to receive.

Finally, we may also share Your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use Your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info.

DO NOT TRACK

Please note that we presently do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please note that your information may be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Purchase Information for our records unless and until you ask us to delete this information. SMS opt-in records and consent logs will be retained as required by applicable laws and carrier requirements.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

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